STRIVE logo & custom type.

Amy had just bought a space for a new gym and approached me to create the logo and custom typeface. STRIVE is the go-to location for fitness in downtown Duxbury. With a talented team of trainers in a modern space, there’s no reason not to love this gym. The goal of the branding? To hit the ground running with a strong, industrial, high-energy feel differentiating from other gym options in the area.

Scope
‍- Logo
- Custom type
- Basic branding package (color, font, texture)

Amy & team rocking the logomark

Mark and logotype

The process.

After our kick-off meeting, I went straight to the drawing boards. The initial solutions ranged from very fluid and lively, to more constrained. After a few revisions, we narrowed in on the flaming “S” final concept. I also dialed in the custom type to be exactly what Amy envisioned.

Alternate Directions

Finalizing the brand package.

The last step in the process was to package all art files for Amy to begin working with print vendors and start an online presence. While a full brand guide wasn’t necessary here, I did provide brand colors and font pairings. I also created a gritty texture asset to enhance the feel of the STRIVE brand. The project was a success. Amy was happy with the result, and the gym is now a popular fitness destination in the community!

Logomark Application. clings and team apparel.

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STRIVE logo & custom type.

The process.

Finalizing the brand package.

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